When James Jebbia started Supreme back in 1994, nobody could have imagined what the New York City skate shop stationed at 274 Lafayette St. would become.
Perhaps the biggest leap Supreme has made occurred over the past two years. The hype culminated in 2017, when the brand was valued at an insane $1 billion by the Carlyle Group, and released a collaboration with storied French fashion house Louis Vuitton. One year later, Jebbia was crowned Menswear Designer of the Year at the 2018 CFDA Awards, an honor previously given to Raf Simons, Ralph Lauren, and Helmut Lang. Now, Supreme is more than just the biggest name in streetwear. It’s become one of the most recognizable names in fashion.
A brand with such a rich history and widespread popularity obviously has its fair share of collectors. While these impressive collections used to be ogled at on message boards and internet forums, they’re now being exhibited in galleries.
Image via Inferno/Madeline Tolle
From Dec. 2 to Dec. 16, the Jason Vass Gallery in L.A. will host the “Inferno” exhibit, which will showcase owner of Laguna Beach boutique Consume Ryan Fuller’s complete collection of 248 Supreme skate decks (the first of its kind), as well as operator of Supreme resell site Bazamn Yukio Takahashi’s entire collection of 1,306 Supreme accessories (excluding the pinball machine)—both of which are estimated at a total value of over $2 million. The entire range has been authenticated by StockX and will be auctioned off. Ahead of the gallery opening, we got the chance to talk with Fuller and Takahashi about how they started collecting Supreme, their personal favorite pieces, the most they ever spent on a single item, and more.
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What made you originally start collecting Supreme?
Fuller: I started collecting sneakers back in the ‘90s in high school. Sneakers and streetwear kind of go hand in hand. I had some friends who worked at Supreme. I really started collecting Supreme once they opened their store in L.A. in 2005. Before that, it was just sneakers for me.
Takahashi: I’m half Japanese. I like my weird trinkets. I don’t know how it really started. I just bought one thing and decided I needed every red accessory, not thinking I would ever finish. Sure enough, that ended. Then, I wanted every blue accessory, black accessory, and it snowballed into every accessory. My first items were given to me my freshman year of high school in 2004. I didn’t really start collecting until…